Cohort effect VS Age Difference
Cohort
effect VS Age Difference
Yoichi Horibe
Executive summary
I took a position that cohort effect
is more important than age difference. The main reason is that company need to
heavily focus on the trend of goods. The perspective of age difference is fixed
because diaper is always required to children. However, Toys are not
indispensible. It depends on the trend.
I would like to show seven American
Cohorts based on Dr. Schewe’s research.
1, The Great Depression Cohort
It
affects their attitude toward saving, spending, and finances.
2, The World War Ⅱ Cohort
They often
read paper than television to catch information because they used to do it.
3, The post- World War ⅡCohort
They
collect photo graph because they enjoyed economic babble.
4, Baby Boomers Ⅰ
They
bought child goods a lot such as toys.
5, Baby Boomers Ⅱ
They tend to borrow money from
financial company because of inflation.
6, Generation X
This is
no major defining moments. They like self-mocking things such as The Simsons.
7, N-Gens
They are so called because
the Internet has become their “engine”.
Pro or con
On the
point of view from managers, they need to take an advantage from their
competitive companies. How they can read the tread is going to be the
advantage. This would be merit of cohort effect. However, this trend can not be
predicted completely. This would be the risk.
Reference
Marketing to different ages and genders
Cohorts:
Age-Based Marketing - Bidwell ID
Comments
Post a Comment